Can be done in 6 months
In our Product and Brand Management program at Ohio City University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.
The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.
Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.
The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.
Introduction to Business provides an overview of business principles and practices. Students study business operations, management, and the fundamentals of the business world, preparing them for careers in business and entrepreneurship.
This course covers the essentials of marketing. Students learn about marketing strategies, consumer behavior, and marketing concepts, preparing them for careers in marketing and advertising.
Focuses on effective business communication. Students learn about professional communication, writing, and presentation skills essential for success in the business world and effective communication in professional contexts.
Fundamentals of Accounting introduces students to basic accounting principles and practices. Topics include financial reporting, recording transactions, and interpreting financial data, providing a foundational understanding of accounting.
Provides an introduction to finance principles. Students learn about financial management, investment strategies, and financial decision-making in business, equipping them with the knowledge necessary for effective financial management.
Covers management and administration principles in business. Students explore organizational management, leadership, and business administration practices, preparing them for leadership roles in business organizations.
Examines the principles and practices of e-business. Students learn about e-commerce, online marketing, and the impact of technology on business operations, equipping them for roles in e-business and digital entrepreneurship.
Focuses on human resources management in the business world. Students study HR principles, staffing, performance management, and employment law, providing them with the skills to manage human resources effectively in business organizations.
Learn about marketing of high technology products, covering the marketing strategies for technology-based products and services. Analyze technology marketing, product positioning, and market entry for high-tech products.
Study advanced marketing communications, focusing on integrated marketing communication strategies, advertising, and promotional techniques. Analyze communication planning, advertising campaigns, and the role of marketing communication in branding.
Explore strategic brand management, emphasizing the development and management of brand strategies. Analyze brand equity, brand loyalty, and the strategic elements of successful brand management.
Learn about product and brand management, emphasizing the principles of managing products and brand identity in the marketplace. Analyze brand strategies, product management, and the role of branding in marketing.
Discuss qualitative and quantitative research, covering research methods and data analysis techniques in a research context. Analyze research design, data collection, and the application of research in various fields.
Gain an introduction to product and brand management, covering the principles of managing products and brand identity in the marketplace. Analyze brand strategies, product management, and the role of branding in marketing.
| Item | Cost |
|---|---|
| Estimated Fee | $18,480 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $18,480 |
At University Of North Carolina, we stand firmly behind the intersection of affordability and opportunity. Our unwavering dedication to accessible education means that exceptional learning experiences need not be accompanied by exorbitant costs. We swing wide open the doors to knowledge, presenting students with the opportunity to flourish, unburdened by the weight of excessive tuition fees, and empowering them for a brighter, more promising future.
Explore UONC Eligibility Criteria for Students Worldwide
High School Diploma, GED or equiv. International Education
84-140
1 Year (Self-Paced) Program
14-18
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At University Of North Carolina, we are wholeheartedly committed to providing our valued students with an all-encompassing educational experience that extends far beyond the classroom. Our institution takes immense pride in the comprehensive services we offer to empower our students to thrive in their academic journeys and beyond. With a focus on not just supreme learning but also career enhancement and job placement opportunities, we ensure that our students are well-prepared to excel in the competitive global job market.