Graduate Certificate in Product and Brand Management

One Choice, Infinite Horizons

Program Overview

  • Duration

    1 Month (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    02

  • Total Credit Hours

    12

In our Product and Brand Management program at Ohio City University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Learn about marketing of high technology products, covering the marketing strategies for technology-based products and services. Analyze technology marketing, product positioning, and market entry for high-tech products.


Study advanced marketing communications, focusing on integrated marketing communication strategies, advertising, and promotional techniques. Analyze communication planning, advertising campaigns, and the role of marketing communication in branding.

Tuition Fee Breakdown

Item Cost
Estimated Fee $1,800
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $1,800
WHERE AFFORDABILITY

Meets Opportunity

At University Of North Carolina, we stand firmly behind the intersection of affordability and opportunity. Our unwavering dedication to accessible education means that exceptional learning experiences need not be accompanied by exorbitant costs. We swing wide open the doors to knowledge, presenting students with the opportunity to flourish, unburdened by the weight of excessive tuition fees, and empowering them for a brighter, more promising future.

Our Eligibility Criteria

Explore UONC Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

12

Course Duration

1 Month (Self-Paced) Program

Courses Offered

02

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Our Commitment to Your Success

At University Of North Carolina, we are wholeheartedly committed to providing our valued students with an all-encompassing educational experience that extends far beyond the classroom. Our institution takes immense pride in the comprehensive services we offer to empower our students to thrive in their academic journeys and beyond. With a focus on not just supreme learning but also career enhancement and job placement opportunities, we ensure that our students are well-prepared to excel in the competitive global job market.