UnderGraduate Certificate in Product and Brand Management

One Choice, Infinite Horizons

Program Overview

  • Duration

    2 Months (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    03

  • Total Credit Hours

    18

In our Product and Brand Management program at Ohio City University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to the Humanities offers a broad exploration of human culture and creativity. Students delve into art, literature, philosophy, and music, gaining a deeper appreciation of human expression and the diversity of human cultures.


This course delves into the dynamic relationship between place and culture. Students explore how societies shape and are shaped by their environments, addressing issues of identity, migration, and globalization in a spatial context. Various cultural landscapes and their impacts are analyzed, fostering a deeper understanding of our interconnected world.


English Composition equips students with the essential writing and communication skills necessary for academic and professional success. Topics include writing, research, critical thinking, and effective communication.


Covers college-level algebra, including algebraic concepts, equations, and functions. This course provides a foundation for advanced mathematical studies and mathematical literacy.


Examines the major world religions and their beliefs, practices, and cultural significance. Students gain a broader understanding of religious diversity and its impact on societies and cultures worldwide.


This course provides a comprehensive study of moral principles and ethical decision-making in various contexts. Students engage with ethical theories, ethical dilemmas, and case studies to develop critical thinking and moral reasoning skills. They explore ethical issues in professional, personal, and societal spheres, fostering a sense of responsibility and ethical awareness.


Art Appreciation introduces students to the world of visual arts. Students learn to analyze, appreciate, and critique various forms of visual art, enhancing their artistic literacy and cultural awareness.


Equips students with foundational mathematical concepts necessary for advanced study in calculus and related fields. Topics covered include functions, trigonometry, algebraic manipulation, and graphical analysis. This course is a crucial stepping stone for those pursuing further studies in mathematics or science.


Provides an overview of human biology, covering the structure and function of the human body. Students learn about anatomy, physiology, and the biological foundations of human life, fostering a foundational understanding of human biology.


Offers a panoramic view of global historical developments. It examines key events, figures, and cultural shifts throughout history, providing a context for understanding contemporary global dynamics. This course enables students to grasp the interconnectedness of world civilizations and the roots of the modern world.

Learn about the essentials of public administration, covering the principles of public sector management, governance, and public administration theory. Analyze public administration practices, public policy, and government functions.


Explore the essentials of economics, covering economic principles, market dynamics, and the fundamentals of economic theory. Analyze supply and demand, economic systems, and market behavior.


Study the basics of urban sociology, emphasizing the study of urban communities, social issues, and urban development. Analyze urban sociology principles, urbanization, and the impact of cities on society.


Study public budgeting and finance, covering the principles of public sector budgeting, financial management, and government spending. Analyze government budgeting processes, fiscal policy, and public finance.


Explore the foundations of state and local government, emphasizing the structure and functions of state and local government institutions. Analyze state government, local government administration, and the role of government at the regional level.


Gain an understanding of the fundamentals of political science, covering the basic principles and concepts of political science as a discipline. Analyze political theories, research methods, and the history of political science.


Learn about political ideologies, focusing on the study of political belief systems, ideologies, and political thought. Analyze major political ideologies, political philosophies, and their impact on political movements.


Discuss the foundations of public relations, covering the principles of public relations, communication strategies, and reputation management. Analyze public relations practices, media relations, and public image building.

Explore the fundamentals of urban planning, emphasizing the principles of urban development, city planning, and land use policies. Analyze urban planning strategies, urban design, and the role of urban planning in shaping communities.


Discuss the introduction to public policy, covering the basic principles and concepts of public policy, policy development, and the policy-making process. Analyze policy analysis, policy advocacy, and policy impact.


Study research methods in public administration, focusing on research design, data collection, and data analysis techniques in public administration research. Analyze research methodologies, survey design, and empirical analysis in public administration studies.


Gain an introduction to international relations, covering the study of global politics, international diplomacy, and international organizations. Analyze international relations theories, global governance, and international conflicts.


Gain an introduction to public administration, covering the principles of public administration, governance, and the role of government agencies in society. Analyze public administration practices, government structure, and public service delivery.


Learn about the introduction to public relations, covering the principles of public relations, communication strategies, and reputation management. Analyze public relations practices, media relations, and public image building.

Tuition Fee Breakdown

Item Cost
Estimated Fee $2,340
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $2,340
WHERE AFFORDABILITY

Meets Opportunity

At University Of North Carolina, we stand firmly behind the intersection of affordability and opportunity. Our unwavering dedication to accessible education means that exceptional learning experiences need not be accompanied by exorbitant costs. We swing wide open the doors to knowledge, presenting students with the opportunity to flourish, unburdened by the weight of excessive tuition fees, and empowering them for a brighter, more promising future.

Our Eligibility Criteria

Explore UONC Eligibility Criteria for Students Worldwide

Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

18

Course Duration

2 Months (Self-Paced) Program

Courses Offered

03

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Marketing Of High Technology Products (PBM-389)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rdmarketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
  In Section 3 of this course you will cover these topics:
     Understanding High-Tech Customers
     Product Development And Management Issues In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Distribution Channels And Supply Chain Management In High-Tech Markets
     Pricing Considerations In High-Tech Markets
  In Section 5 of this course you will cover these topics:
     Advertising And Promotion In High-Tech Markets
     E-Business, E-Commerce And The Internet.
     Realizing The Promise Of Technology

Our Commitment to Your Success

At University Of North Carolina, we are wholeheartedly committed to providing our valued students with an all-encompassing educational experience that extends far beyond the classroom. Our institution takes immense pride in the comprehensive services we offer to empower our students to thrive in their academic journeys and beyond. With a focus on not just supreme learning but also career enhancement and job placement opportunities, we ensure that our students are well-prepared to excel in the competitive global job market.